Posted in Personal Development on July 31st, 2010 by Helge-Frank Zimpel – Be the first to comment
My 30 Day Challenge for August 2010: Implementing Minimal Zen To Done, a simplified version of the Zen To Done productivity system by Leo Babauta. To bootstrap the system, I’ll start collecting all ideas, tasks and projects coming to my mind. Stay tuned and watch my progress.
Posted in Marketing on January 15th, 2010 by Helge-Frank Zimpel – Be the first to comment
The concept of inbound marketing is not a new one:
“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product and service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available; i.e., logistics rather than salesmanship, and statistical distribution rather than promotion.” – Peter Drucker, 1974